June 4, 2008

A Big Grand Opening

I just finished reading Seth Godin's article Not So Grand. He says, "Grand openings are severely overrated. So are product launches and galas of all sorts...Most overnight successes take a decade (okay, four years online)."

I wonder what would happen for church plants to take this mentality seriously. No grand opening weekend. Just taking the following advice from Seth...

"Far better to spend the time and money building actual relationships than going for the big 'grand' hit. The best time to promote something is after it has raving fans, after you've discovered that it works, after it has a groundswell of support. And more important, the best way to promote something is consistently and persistently and for a long time."

What would happen if we promoted long term, consistent, persistent influence in the community?

There is a lot of stuff about church plant grand openings, critical mass, etc. They all have a point. I just wonder how Seth Godin's view could be integrated and used. Maybe it doesn't have to be either/or. Maybe it can be both/and. We do a grand opening, but focus the majority of effort on creating a quality, consistent,long term endeavor.

I think too often we go for the big hit rather than the lifelong result. Salvation is, after all, more than just a one time decision, right? It is a regular, trusting, faithful relationship with God.


  1. I saw this too, and agree with you. How amazing would it be to have a complete new "church planting" philosophy like this!?

    Thanks for bringing it to my attention again.

    PS...I noticed in your profile, it says you are a writer and editor. Are you employed as an editor? If so, do you have an English or Journalism degree? Maybe e-mail would be better: jmyersATtillhecomesDOTorg

  2. Thanks for the timely post. Although we're nowhere near a "grand" opening (much less any opening), we're seeing over and over again two things: 1) God provides way beyond anything we're able to conceive, and 2) This church is being built one relationship, one neighborhood barbecue, one play group, one Bible study at a time. There may be other ways, but this is where God seems to be leading us.