November 15, 2006
This morning my wife was watching the news. In the short time it took me to put on my shoes, I learned that McDonald's is undergoing a makeover. Large, cushy chairs, flat screen monitors, WIFI access, and fireplaces are going to replace the hard plastic chairs and brown floor tiles.
Businessweek.com has this to say. "After 30 years without a major design overhaul, the 51-year-old fast-food giant is adopting a hip new look. The world's largest hamburger chain is redesigning its 30,000 eateries around the globe in a 21st century makeover of unprecedented scale."
They will have three "zones." The "linger" zone, with soft chairs, sofas and WIFI, is for young adults and teenagers who want to hang out. The "grab and go" area is for those who eat alone. It will have raised stools and flat screen tv's with news, weather, and sports. The "flexible" zone has bench seating for families.
Nowhere, however, did I see an "edible food" zone. I like what I saw on television, but no change in look will help the food taste any better. Of course, I may be jaded after six years (note this amount of time is equal to the age of my daughter) of eating way too much McDonald's food.