Yesterday, I began this series with this post.
Here is the rest of the series.
Here is my response to my friend's e-mail.
I have never been a proponent of the multi-site movement. I think it has its benefits, but I have reasons other than "brand" identity.
My reason revolve around the "calling" of the pastor and the personal interaction. In multi-site arrangements, the preaching is via video, and makes preaching a "professional" event. God uses un-professional people, speaking from their hearts about God's work to change lives. Glossy preachers, even though they are very good, remove the personal aspect. They also remove the life experience and all that god has done in the "pastors" life from the environment.
I don't totally disagree with it. I think there are times and places, but as a brand-promotion thing, I don't like it.
I once thought of using a satellite type thing when I was in my first church plant. But I wasn't going to use video preaching. I was going to plant multiple sites as the planter/preacher for each site, and then eventually turn them over to someone else.
Despite people's dislike for the Starbuck's brand, they certainly haven't stopped buying the coffee. They may not be blogging from Starbucks because they charge for WIFI. But if you are traveling across country, most people stop at Starbucks because they know there is a standard of excellence.
What do you think?